2020 Toyota Supra Launch Edition exterior

How much will the new Toyota Supra cost?

After 20 long years, the Toyota Supra is finally making its return to the Toyota lineup. Some information on the new model including its release date, trim levels, and pricing structure are now available. Find details and photos of the brand-new 2020 Toyota Supra lineup below.

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2020 Toyota Supra: Photos, Release Date and Pricing

2020 Toyota Supra Launch Edition Photos:

2020 Toyota Supra Launch Edition rear exterior

2020 Toyota Supra Launch Edition front seats

2020 Toyota Supra Launch Edition steering wheel and dashboard

Expected Release Date

The very first 2020 Toyota Supra model will be auctioned off in Scottsdale, Arizona in advance of the model’s actual release date to benefit the American Heart Association and the Bob Woodruff Foundation. The auction will be held on January 19th. The auctioned 2020 Supra model will be from the initial 1,500 production run of exclusive 2020 Toyota Supra Launch Edition models that will be available beginning in the summer of 2019 from Toyota retailers nationwide. The remainder of the 2020 Toyota Supra production run including 3.0 and 3.0 Premium trims will be available for purchase at some point in the first half of 2019.

Trim Levels and Pricing

The 2020 Toyota Supra will be available in three trims – a limited-run Launch Edition, 3.0 and 3.0 Premium. The 2020 Supra lineup starts under $50K with base 3.0 trims offering a starting MSRP of $49.990. 3.0 Premium trims bump the starting price up to $53,990, and the 2020 Supra Launch Edition will be the lineup’s most expensive trim starting at $55,250. Additionally, a Driver Assist Package complete with active safety can be added as an upgrade on all trims for an additional $1,195. A Navigation and JBL Audio package is also available for 3.0 trims only for $2,460.

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For more information on the 2020 Toyota Supra’s return to the lineup, keep following the Fox Toyota blog and we will be sure to update it as more information becomes available. Until its release, car shoppers can find the current Toyota lineup of cars, crossovers, trucks, and SUVs at Fox Toyota.