Toyota commercial still featuring 6 snowboarders in the air with the words start your impossible

Meet Team Toyota at the 2018 Olympic Winter Games in PyeongChang

Toyota and its affiliates are supporting more than 50 athletes from around the world during the 2018 Olympic Winter Games in PyeongChang. The athletes, now part of Team Toyota, will help to spread the Toyota message of mobility for all while demonstrating the Toyota core values of honesty, work ethic, kindness, curiosity, humility, respect, and more. Also debuting during the 2018 Olympics will be Toyota’s new “Start Your Impossible” campaign with TV spots and commercials airing throughout the two-week event. Meet some of the Team Toyota athletes and watch a few “Start Your Impossible” campaign commercials below.

“I have a profound respect for sports, which have a unique power to offer hope and purpose and inspire us all to never give up. It is exciting to watch athletes from all over the world compete on a level playing field, where anything can happen. This concept, when carried over to society, means a place where everyone can participate and contribute, where people turn their weaknesses into strengths with optimism and a fighting spirit – and a strong and determined desire to improve and be better,” said Akio Toyoda, President and CEO of Toyota Motor Corporation.

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