This year, Toyota is celebrating 60 years in the U.S. automotive market. Beginning with just one California store, Toyota has since become known for some of the best-selling vehicles on U.S. roads today. To celebrate, Toyota rededicated a time capsule that will be re-opened in 50 years that includes Toyota memorabilia like an original key from a 1977 Toyota Hilux truck. In the future, Toyota would like to continue to expand its lineup of high-quality and thoughtfully designed vehicles as well as to develop innovative materials and technologies that can continue to support their mission of mobility for all.
“Celebrating our anniversary isn’t just about the products we’ve sold the past 60 years. It’s also about celebrating Toyota’s thousands of employees who will help the company embark on the next leg of its American journey and continuing to improve our products and services for our customers,” said Jim Lentz, Toyota Motor North America CEO.
Focused on Mobility
Throughout the years, Toyota has continuously evolved to become much more than just a car manufacturer. While Toyota has been providing mobility via their fleet of quality vehicles for many years, they have since focused some of their efforts on expanding mobility through robotics innovations, materials science, and sponsorship and funding opportunities. See two athletes stories and how they have been impacted by Toyota’s focus on mobility below.